The AU Students Win One Gold, Two Bronze, and Three Merit Medals of the ADC Awards

  • 2020-06-10

The six students of the Dept. of Visual Communication at AU won prizes of the 99th ADC Award. Among the participating colleges, AU is ranked the 13th in the world and the 1st in Taiwan.

Wei-Yu Huang, a graduate student of the Dept. of Visual Communication Design at Asia University (AU), created a work entitled “Taiwanese Traditional Weaving” and wins the gold award in the 99th ADC Award competition.

Students from the Dept. of Visual Communication Design at Asia University (AU) participated in the competition of the 99th Art Directors Club (ADC) Annual Awards in May, 2020, and six of their works are awarded one Gold, two Bronze, and three Merit medals. Announced by the ADC Awards this year, AU is ranked the 13th in the world and the 1st in Taiwan among awarded colleges.

Prof. Pang-Soong Lin, a Chair Professor of the Dept. of Visual Communication Design at AU, said that the ADC Annual Award was founded in New York in 1920, which is the oldest and most prestigious global competition in the world. Also, the ADC Award is called “the Oscars of the advertising business” and is the most representative professional award recognized by advertising and design industries both in Taiwan and other countries.

Furthermore, two groups of the students also received the bronze awards. One group, consisting of two students Yu-Lin Juan and Pei-Wen He from the Dept. of Visual Communication Design, designed the packaging work “The BEAU Lipstick Gift Box.” It is a fan-shaped packaging decorated with retro nightclub elements and neon colors which can attract the viewer’s attention. People who see the appearance of this gift box will feel pleasantly surprised. Another work called “My Old Children” is created by the other group of students, including Yu-Ting Hung, Yu-Wen Hsu, Jui-Shan Tu, and Po-Chun Kuo, from the Dept. of Visual Communication Design. This is an easy-to-read guidebook with simple illustrations to help older adults affected by strokes, Alzheimer's diseases, or accidents. Integrating with a mobile APP, it can record daily conditions of people and provide a more direct and convenient way to caregivers.

In the 99th ADC Award competition, three works from the Dept. of Visual Communication Design at AU are also granted Excellence Awards, including “Scenery of Typography, Taiwan” designed by Yi-Ting Min and Cheng-Han Liu; “Wu Gau Hou Hsia” created by Chih-Ti Kuo, Yi-Fang Lin, Yi-Hui Lin, and Tzu-Yen Hsu; and “Monster-tongue-shaped pastry” made by Jo-Yin Yu, Yu-Tsen Hung, and Cheng-Yu Ku. These works are based on local cultures, snacks, and attractions in Taiwan, and are favored by the judges.

“Monster-tongue-shaped pastry” made by Jo-Yin Yu, Yu-Tsen Hung, and Cheng-Yu Ku and “Wu Gau Hou Hsia” created by Chih-Ti Kuo, Yi-Fang Lin, Yi-Hui Lin, and Tzu-Yen Hsu are granted Excellence Awards in the ADC Award competition.

“The BEAU Lipstick Gift Box” designed by Yu-Lin Juan and Pei-Wen He, and “My Old Children” created by Yu-Ting Hung, Yu-Wen Hsu, Jui-Shan Tu, and Po-Chun Kuo are awarded Bronze medals.

A shot of Prof. Chien-Hua Cheng, the Head of the Dept. of Visual Communication Design, and 14 AU students from the same department who received one Gold, two Bronze, and three Excellence Awards in the 99th ADC Award competition.